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Advertising Principles News
Lecture slides posted03 September 2010 - Scott Armstrong has provided the lecture slides he uses to teach the lessons in his book Persuasive Advertising. He has been developing the slides over the past few years and uses them for lectures... Read more
Techniques & Concepts for Advertising16 August 2010 - Due to an odd quirk, the Techniques and Concepts for Advertising page was 'hidden' for some time. It has now been unhidden. See the left-hand margin. Read more
Fox News15 August 2010 - A Fox newscast on Persuasive Advertising has been posted in the right-hand column. Read more
News for the Commercials14 August 2010 - Additional TV commercials have been added to the Educational Materials page. Also, the relevant principle is described as well as whether the commercial “follows” or “violates” the... Read more
Advertising FAQ's02 August 2010 - An Advertising FAQ has been posted on the site at long last. This is the Beta copy as we are seeking suggestions for new questions -- and better answers. Please contact Scott Armstrong. Read more
Test your Adervisting IQ22 July 2010 - How much do you know about persuading people through advertising? “Test your Advertising IQ” allows you to compare your answers against findings from experimental studies. Read more
Research Depository added to the AdPrin site31 May 2010 - We would like to post comparative ads that might be used to provide further testing and development of advertising principles. In addition, we offer a depository for researchers to provide... Read more
Quotes & Humor25 May 2010 - A convenient link to quotes about advertising by Bernbach, Ogilvy, and many others has been added to adprin.com Read more
Adprin Audit11 May 2010 - The AdPrin audit has been improved thanks to feedback from a user. To focus on development it examines only one ad at a time. Pop-up explanations are provided for the columns and rows, and a... Read more
Principle of the day has been added04 May 2010 - See the "Principle of the day" in the right hand column. This draws upon the 194 principles from the Persuasive Advertising book, along with thumbnail descriptions. Read more
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Principle of the day:7.6.1 Use words with sounds that support the message advertising IQ  A complete description of the principles has been published in Persuasive Advertising, June 2010.
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