Predicting which ads are more effective19 April 2012 - Are you good at identifying effective ads? Test your skill for these ten pairs of ads. Challenge your friends. Read more
Report writer included on all versions of the AdPrin Audit28 March 2012 - New versions of the AdPrin Audit have been created. They include the “Report Writer” programmed by Arry Tanusondjaja at the University of South Australia. The Report Writer can be used as an... Read more
Revised Lecture Slides12 March 2012 - Revised lecture slides have been posted after receiving feedback. Dead links have been repaired, clarifications have been made, while exercises and new commercials have been... Read more
Arrived in time for St. Patrick's Day05 March 2012 - We continue to receive commercials to add to the site. This one arrived in time for St. Patrick's Day {sendtofriend} Read more
Do mandatory disclaimers improve outcomes?11 February 2012 - We are putting the final touches to a paper that examines experimental evidence on the effectiveness of mandatory disclaimers (i.e., messages governments require be added to advertisements). To date,... Read more
Ads Illustrating Principles01 February 2012 - The commercials and still ads sections keep growing, so they are now on a separate page called “Ads Illustrating Principles.” It is located just under the “Creating Ads” page, consistent... Read more
Corrections Page Added16 January 2012 - The second printing of Persuasive Advertising is out. It contains about 35 corrections. The good news is that almost all are cosmetic and relate to improved clarity. However, two references were... Read more
Revisions to the AdPrin Lectures completed11 January 2012 - The AdPrin Lectures now include direct links to the relevant research on the principles. (I could not find links for a few papers, so suggestions are appreciated.) In addition, improvements were... Read more
Updated Course for 201203 January 2012 - The outline for Scott Armstrong’s course “Principles of Advertising” at the Wharton School has been updated for 2012. It has been generalized to make it easier for you to borrow anything you... Read more
“New Contributions” replaces the Commentaries page14 December 2011 - The commentaries page has been reorganized to put the new evidence at the top of the page. The papers are tied directly to principles, such as the new working paper Evidence on the Effects of... Read more
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Principle of the day:8.9.1 Use sex only when it has relevance to the product Predict Which Ad Test your |
