Advertising Principles - Evidence-based principles

Finalist for AMA’s 2011 Best Book in Marketing

A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Chinese Version available

Waste Management

For full-screen, click the black box next to the volume control.

Principle - 2.5.1 Associate products with things that are favorable and relevant to the product - supports

Length - 7:49

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