Advertising Principles - Evidence-based principles


Finalist for AMA’s 2011 Best Book in Marketing


A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Chinese Version available

Waste Management

For full-screen, click the black box next to the volume control.

Principle - 2.5.1 Associate products with things that are favorable and relevant to the product - supports

Length - 7:49


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.

Contact us with any suggestions here