Advertising Principles - Evidence-based principles

Finalist for AMA’s 2011 Best Book in Marketing

A complete description of the principles has
been published in Persuasive Advertising

German Edition available

Chinese Version available


This site received a MERLOT Award for Exemplary Online Learning Resources as "Best Internet Site in Business Education for 2004". Merlot is a site that rates online educational materials. Currently, is rated as the best site (out of 267 sites) for learning about advertising.


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