Advertising Principles
- Evidence-based principles
Search
Javascript is required to use
GTranslate
multilingual website
and
translation delivery network
Select Language
English
Afrikaans
Albanian
Arabic
Armenian
Azerbaijani
Basque
Belarusian
Bulgarian
Catalan
Chinese (Simplified)
Chinese (Traditional)
Croatian
Czech
Danish
Dutch
Estonian
Filipino
Finnish
French
Galician
Georgian
German
Greek
Haitian Creole
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Norwegian
Persian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swahili
Swedish
Thai
Turkish
Ukrainian
Urdu
Vietnamese
Welsh
Yiddish
Dictionary
Persuasion Principles Checklist
Persuasion Principles Audit
Techniques Checklist
Persuasive Reports Checklist
Proposal Report Outline
Rating Ad Proposals
Home
FAQ
Create Ads
Creativity
Persuasion Principles
Strength of Evidence on Principles
Improving Group Process
Generating ideas
Borrowing ideas from great ads
Improving Ideas
Advice to Writers
Implementation
Assessing group process
Tools and Techniques
Other Resources for Developing Campaigns
Ads Using Principles
Examples of Still Ads that Comply (or Violate) Principles
Commercials and Webcasts that Comply (or Violate) Principles
Evidence on Principles
Principles
New Evidence on Principles
References
Videos on research studies
New Contributions
New Papers: Published or Working papers
Reviews of Persuasive Advertising
Essays
Evaluate Ads
Unaided ratings of effectiveness by consumers or experts
Persuasion Principles Audit
Ethical guidelines
Advertising education forum
US advertising and marketing laws
Media Planning
Media Selection
Media Costs
Useful Media Sites
Evaluate Proposals
Select Agency
Group Process for Evaluation
Structured Guide for Evaluating Proposals & Agencies
An Application of the Structured Guide
Present Proposals
Suggested Outline for an Evidence-based Advertising Proposal
Quotes
Sample of a Traditional Advertising proposal
Educational Materials
Internet Course on Advertising Principles
Self-Certification Report
Lecture Slides for Persuasive Advertising
Experiential Exercises
Exams for self-directed learning, courses or certification
Learning by Objectives
Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has
been published in
Persuasive Advertising
German Edition
available
Chinese Version
available
Fox interview -
Persuasive Advertising
Dictionary of terms used in Advertising Principles
There are 61 entries in this glossary.
Search for glossary terms (regular expression allowed)
Begins with
Contains
Exact term
Sounds like
All
A
B
C
E
F
G
H
I
J
L
M
N
R
S
T
U
V
W
Term
Definition
Elasticity
See advertising elasticity.