Creating Ads

Bibliography for Principles of Advertising

I am working on a book Principles of Advertising, to be published by Palgrave Macmillan. The worksheet linked below includes all of the papers that we have been able to find that are relevant to principles (or guidelines) for creating persuasive advertisements.

• Microsoft Excel version
• Acrobat PDF version

Please let me know whether we are overlooking relevant research by yourself or others, or if you find any errors in the citations. (E-mail: J. Scott Armstrong)

Finally, we would like to make research more accessible to people. If you have a relevant paper on your website or in full text, please let me know if you would like this site to link to it.

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