Advertising Principles - Evidence-based principles
Ads Illustrating Principles PDF 

Examples of Still Ads that Comply (or Violate) Principles

When considering the use of a principle, you might want to look at still ads that have successfully applied the principle.

Looking at ads that violate the principle will help you to extend your understanding of how the principle should be applied. To do this, go to the principle that you are considering and select ads that “support” to see a good application of the principle and select ads that “violate” for a bad application.

What's Wrong with this Headline?
Bose Wave Radio Advertisement
Examples of Still Ads

Commercials and Webcasts that Comply (or Violate) Principles

Click on the video title for a larger size video or right click and save as url link. For full-screen, click the black box next to the volume control.

Principle - 1.4.3 Show the price to be a good value against the reference price - Complies

Title - Famous Keeping up with the Kremplers Beetle - 1:00

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Principle - 2.2.1 Show that the product is widely used - Violates
Title - Reebok UBU - 1:00

Principle - 2.2.2 Focus on individuals similar to the target market - Complies
Title - Whose is this - 1:17

Principle - 2.4.1. Attribute favorable behavior or traits to the target market - Complies
Apple 1984 - 8:14

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Principle of the day:

5.6.3 Use a trustworthy and credible spokesperson

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A complete description of the principles has been published in Persuasive Advertising.

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