Advertising Principles - Evidence-based principles
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Principle of the day:

8.9.1 Use sex only when it has relevance to the product

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The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators.

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Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has been published in Persuasive Advertising.

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