Advertising Principles - Evidence-based principles
Apple 1984

For full-screen, click the black box next to the volume control.

Principle - 2.4.1. Attribute favorable behavior or traits to the target market - Complies

Length - 8:14

JavaScript is disabled!
To display this content, you need a JavaScript capable browser.
 


Principle of the day:

8.9.1 Use sex only when it has relevance to the product

Predict Which Ad
Pulled Best

Test your
advertising IQ

New to the site? If so, we suggest starting with "About Adprin" and "FAQ"

About Adprin

The Advertising Principles site summarizes all useful knowledge about advertising so that it can be used by researchers, practitioners, and educators.

Objectives

Site Guidelines

Directors

Awards

Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has been published in Persuasive Advertising.

Translate Site

English Arabic Bulgarian Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish Dutch Finnish French German Greek Hindi Italian Japanese Korean Norwegian Polish Portuguese Romanian Russian Spanish Swedish Catalan Filipino Hebrew Indonesian Latvian Lithuanian Serbian Slovak Slovenian Ukrainian Vietnamese Albanian Estonian Galician Hungarian Maltese Thai Turkish Persian
© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved. Web Design by Zoe Communications Ltd.

Visitors Counter, Since 14th April 2010 mod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_counter
This site is directed by J. Scott Armstrong.