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Principle - 1.4.3 Show the price to be a good value against the reference price- Complies
Volkswagen: Mr. Jones and Mr. Krempler
Length - 1:00
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8.9.1 Use sex only when it has relevance to the product
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Finalist for AMA’s 2011 Best Book in MarketingA complete description of the principles has been published in Persuasive Advertising.
Finalist for AMA’s 2011 Best Book in Marketing