Here is a headline for an ad. It appeared as the top half of a full-page ad in the December 19, 2004 issue of the New York Times Magazine. It is reproduced as it appeared on a light-grey background. The typeface was larger and was dark gray. The upper and lower borders were yellow.

Please list all of the principles that are violated in this headline and any that were ignored.

When you have completed your list, you can open the headline answers page and also see a reproduction of the full ad.