Advertising Principles - Evidence-based principles
Pass the Word

How about helping us "pass the word" about the Advertising Principles Website?

Just highlight the text below, then copy and paste it into your e-mail messages to your colleagues and acquaintances who would find this site interesting.

Might you be interested in the Advertising Principles web site?

The principles can be used to:

  • aid creativity in developing advertising campaigns

  • evaluate ads to determine which ad is most effective

  • show what actions can be taken to improve the ads

    The website is located at www.advertisingprinciples.com


 
 


Principle of the day:

8.9.1 Use sex only when it has relevance to the product

Predict Which Ad
Pulled Best

Test your
advertising IQ

New to the site? If so, we suggest starting with "About Adprin" and "FAQ"

Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has been published in Persuasive Advertising.

Translate Site

English Arabic Bulgarian Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish Dutch Finnish French German Greek Hindi Italian Japanese Korean Norwegian Polish Portuguese Romanian Russian Spanish Swedish Catalan Filipino Hebrew Indonesian Latvian Lithuanian Serbian Slovak Slovenian Ukrainian Vietnamese Albanian Estonian Galician Hungarian Maltese Thai Turkish Persian
© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved. Web Design by Zoe Communications Ltd.

Visitors Counter, Since 14th April 2010 mod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_counter
This site is directed by J. Scott Armstrong.