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The directors of advertisingprinciples.com use the following guidelines to help achieve the site’s objectives:
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1. Open
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Include all submitted evidence relevant to advertising principles that meets scientific standards (objectivity, full disclosure of methods and data, and clear writing).
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2. Useful
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Provide information and materials likely to be helpful to practitioners, teachers and researchers.
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3. Timely
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List new information as soon as it becomes available.
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4. Objective
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Rely on evidence rather than on opinions. Avoid puffery and endorsing particular products.
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5. Understandable
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Ensure that normal human beings can make sense of the site’s content.
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6. Civil
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Maintain a courteous tone.
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7. Free
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Provide core content as a public service.
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