Advertising Principles - Evidence-based principles
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This site received a MERLOT Award for Exemplary Online Learning Resources as "Best Internet Site in Business Education for 2004'. Merlot is a site that rates on online educational merterials. Currently, the Apdrin site is rated as the best site (out of 133 sites) for learning about advertising.
 


Principle of the day:

8.9.1 Use sex only when it has relevance to the product

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Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has been published in Persuasive Advertising.

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