Advertising Principles - Evidence-based principles
Previous news
Title Filter     Display # 
# Article Title Date
1 Predicting which ads are more effective Friday, 20 April 2012
2 Report writer included on all versions of the AdPrin Audit Wednesday, 28 March 2012
3 Revised Lecture Slides Monday, 12 March 2012
4 Arrived in time for St. Patrick's Day Tuesday, 06 March 2012
5 Do mandatory disclaimers improve outcomes? Sunday, 12 February 2012
6 Ads Illustrating Principles Thursday, 02 February 2012
7 Corrections Page Added Monday, 16 January 2012
8 Revisions to the AdPrin Lectures completed Wednesday, 11 January 2012
9 Updated Course for 2012 Wednesday, 04 January 2012
10 “New Contributions” replaces the Commentaries page Wednesday, 14 December 2011
11 AdPrin Audit - Report Writer Thursday, 24 November 2011
12 AdPrin Audit has been updated Monday, 14 November 2011
13 Techniques for Advertising section has been revised. Thursday, 03 November 2011
14 Persuasive Advertising a Finalist for 2011 Best Books in Marketing Tuesday, 01 November 2011
15 German translation available Friday, 14 October 2011
16 Google Ads removed from the AdPrin site Monday, 10 October 2011
17 The 2011 “Increase Diversity” Bake Sale Tuesday, 04 October 2011
18 AdPrin Audit updated again Thursday, 29 September 2011
19 Revised instructions and self-training module for the AdPrin Audit Thursday, 15 September 2011
20 106 exercises added to adprin.com Thursday, 08 September 2011
 
<< Start < Prev 1 2 3 4 Next > End >>
Page 1 of 4


Principle of the day:

8.9.1 Use sex only when it has relevance to the product

Predict Which Ad
Pulled Best

Test your
advertising IQ

New to the site? If so, we suggest starting with "About Adprin" and "FAQ"

Finalist for AMA’s 2011 Best Book in Marketing
A complete description of the principles has been published in Persuasive Advertising.

Translate Site

English Arabic Bulgarian Chinese (Simplified) Chinese (Traditional) Croatian Czech Danish Dutch Finnish French German Greek Hindi Italian Japanese Korean Norwegian Polish Portuguese Romanian Russian Spanish Swedish Catalan Filipino Hebrew Indonesian Latvian Lithuanian Serbian Slovak Slovenian Ukrainian Vietnamese Albanian Estonian Galician Hungarian Maltese Thai Turkish Persian
© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved. Web Design by Zoe Communications Ltd.

Visitors Counter, Since 14th April 2010 mod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_countermod_vvisit_counter
This site is directed by J. Scott Armstrong.