Advertising Principles - Evidence-based principles
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TV commercials to illustrate principles PDF   E-mail

  • A new section has been added to the Educational Materials section of AdPrin.com. It contains commercials that illustrate advertising principles. The commercials will be linked to specific advertising principles. More commercials will be added in coming weeks.
 

Principle of the day:

7.5.3 Be cautious in using a personal tone

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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