Advertising Principles - Evidence-based principles
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“What's wrong with this headline?” repaired and updated PDF   E-mail

The headline exercise link was repaired. In addition, corrections were made and the exercise was updated to conform with the Persuasive Advertising book.

 
 

Principle of the day:

7.5.3 Be cautious in using a personal tone

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A complete description of the principles has been published in Persuasive Advertising, June 2010.

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