Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 1930
Recent Maintenance of 3836
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4188
Hyundai Super Bowl 2017 advertisement 1836
6 books that influence guru Robert Cialdini wants you to read 1345
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 3200
Award for J. Scott Armstrong 1482
AdPrin lectures updated 1619
A free version of the paper is now available 1778
Predicting the effectiveness of alternative advertisements 1977
“Persuasive Reports Checklist” available on 2076
Revised “Self-certification Report" posted 1381
Persuasive Reports Checklist updated 1484
Revisions on the Checklist for Advertising Proposals 1567
Free Internet Course on Advertising now available on 2168
Email Subscription added to this site 1746 still number one 1768
New Design for 1629
Suggestions function repaired 1693
Suggestions function down 1701
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1782
Alain Elkann's Interview of Scott Armstrong 1742
Important checklists listed on the top menu bar 1588
Tools and Techniques Mastery Chart added 1666
Persuasion Principles Checklist for Creating Advertisements updated 1638
Persuasion Principles Audit Report: Sample Format updated 1696
Predictive Validity of Evidence-Based Persuasion Principles updated 1848
How to Select an Ad Agency: An Evidence-based Approach 1790
Dictionary repaired 1922
Software revision for “How to Select an Advertising Agency” 2062
New advertising course outline posted 2432
All 17 lectures on were revised 1794
“House Ad Project” added for classes or self-directed learners 1927
Persuasion Principles Checklist for Creating Advertisements introduced 2587
Why you should use checklists when you create advertisements 3170
Website Manager Announced 2303
The Gibberish papers: Evidence on the effects of clarity on persuasion 2209
Professor Armstrong's letter to John Wanamaker 2262
“AdPrin Audit” becomes “Persuasion Principles Audit” 2622
End-of-Chapter Questions added 2169
News: Are ads that follow evidence-based principles more effective? 2002
Test your Advertising I.Q fixed 2213
Broken Links Fixed 2709
Navigation Improved 2454
Commercial-a-day added to the main page. 3149
Links to all books listed on “Books on Advertising” 2681
New section added on “Essays” 2563
Advice to 2014 Super Bowl Advertisers 2254
AdPrin FAQ Updated 2558
All Lectures now Updated 2579
AdPrin Lectures Updated 2568
Happy New Year from 2376
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2417
Welcome to our re-launch! 2320
Weighted Persuasion Principles Audit available in major upgrade 2599
When does complex writing protect a person (or advertiser) with weak arguments? 2573
Searching for Sugar Man: Do nothing that distracts from a strong message. 2433
Upgrades to the page on Evaluating Ads 2215
Lectures on advertising research 2564
New Contributions 2714
Are ads that follow evidence-based principles more effective? 2768
Do mandatory disclosures help consumers? (Principle 7.13.1) 2529
Predicting which ads are more effective 3253
Report writer included on all versions of the AdPrin Audit 2054
Revised Lecture Slides 3550
Arrived in time for St. Patrick's Day 3006
Do mandatory disclaimers improve outcomes? 3246
Ads Illustrating Principles 3560
Corrections Page Added 3508
Revisions to the AdPrin Lectures completed 3028
Updated Course for 2012 3130
“New Contributions” replaces the Commentaries page 3455
AdPrin Audit - Report Writer 3405
AdPrin Audit has been updated 3009
Techniques for Advertising section has been revised. 3081
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3187
German translation available 3172
Google Ads removed from the AdPrin site 3118
The 2011 “Increase Diversity” Bake Sale 3442
AdPrin Audit updated again 3095
Revised instructions and self-training module for the AdPrin Audit 3332
106 exercises added to 3930
Lectures on Adprin 2826
All of the lecture slides have been updated 3811
New Still Ads Posted 4200
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6245
Looking for webcasts 4802
Working Papers 5111
Webcasts added to the commercials section 4913
How much confidence can you place on a given principle when creating an advertisement? 4964
Revised page: Evaluating agencies and proposals 6084
New page added: Commentaries on Evidence-based Advertising 5063
Suggested Outline for an Evidence-based Advertising Proposal 5886
Updated lectures posted 5575
More print ads to illustrate the principles 4220
Adprin Audit: Revised Version 6275
More Commercials that comply or violate 7674
New Section: Videos Related to Persuasion Principles 5591
Multiple choice/ true-false questions improved 11175
Improved lecture slides on the Educational Materials page 5689

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