Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 2638
Recent Maintenance of 4310
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4385
Hyundai Super Bowl 2017 advertisement 2007
6 books that influence guru Robert Cialdini wants you to read 1607
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 3975
Award for J. Scott Armstrong 1692
AdPrin lectures updated 1808
A free version of the paper is now available 2022
Predicting the effectiveness of alternative advertisements 2187
“Persuasive Reports Checklist” available on 2262
Revised “Self-certification Report" posted 1577
Persuasive Reports Checklist updated 1701
Revisions on the Checklist for Advertising Proposals 1750
Free Internet Course on Advertising now available on 2362
Email Subscription added to this site 1938 still number one 1989
New Design for 1827
Suggestions function repaired 1875
Suggestions function down 1903
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1991
Alain Elkann's Interview of Scott Armstrong 1920
Important checklists listed on the top menu bar 1774
Tools and Techniques Mastery Chart added 1863
Persuasion Principles Checklist for Creating Advertisements updated 1813
Persuasion Principles Audit Report: Sample Format updated 1877
Predictive Validity of Evidence-Based Persuasion Principles updated 2039
How to Select an Ad Agency: An Evidence-based Approach 1965
Dictionary repaired 2105
Software revision for “How to Select an Advertising Agency” 2253
New advertising course outline posted 2691
All 17 lectures on were revised 1979
“House Ad Project” added for classes or self-directed learners 2121
Persuasion Principles Checklist for Creating Advertisements introduced 2800
Why you should use checklists when you create advertisements 3458
Website Manager Announced 2525
The Gibberish papers: Evidence on the effects of clarity on persuasion 2391
Professor Armstrong's letter to John Wanamaker 2445
“AdPrin Audit” becomes “Persuasion Principles Audit” 2815
End-of-Chapter Questions added 2350
News: Are ads that follow evidence-based principles more effective? 2181
Test your Advertising I.Q fixed 2394
Broken Links Fixed 2922
Navigation Improved 2646
Commercial-a-day added to the main page. 3313
Links to all books listed on “Books on Advertising” 2882
New section added on “Essays” 2757
Advice to 2014 Super Bowl Advertisers 2438
AdPrin FAQ Updated 2774
All Lectures now Updated 2781
AdPrin Lectures Updated 2756
Happy New Year from 2555
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2586
Welcome to our re-launch! 2513
Weighted Persuasion Principles Audit available in major upgrade 2790
When does complex writing protect a person (or advertiser) with weak arguments? 2771
Searching for Sugar Man: Do nothing that distracts from a strong message. 2592
Upgrades to the page on Evaluating Ads 2388
Lectures on advertising research 2751
New Contributions 2905
Are ads that follow evidence-based principles more effective? 2938
Do mandatory disclosures help consumers? (Principle 7.13.1) 2714
Predicting which ads are more effective 3438
Report writer included on all versions of the AdPrin Audit 2251
Revised Lecture Slides 3737
Arrived in time for St. Patrick's Day 3183
Do mandatory disclaimers improve outcomes? 3432
Ads Illustrating Principles 3747
Corrections Page Added 3709
Revisions to the AdPrin Lectures completed 3202
Updated Course for 2012 3307
“New Contributions” replaces the Commentaries page 3674
AdPrin Audit - Report Writer 3606
AdPrin Audit has been updated 3216
Techniques for Advertising section has been revised. 3254
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3370
German translation available 3366
Google Ads removed from the AdPrin site 3317
The 2011 “Increase Diversity” Bake Sale 3636
AdPrin Audit updated again 3291
Revised instructions and self-training module for the AdPrin Audit 3496
106 exercises added to 4121
Lectures on Adprin 3020
All of the lecture slides have been updated 4008
New Still Ads Posted 4371
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6425
Looking for webcasts 4997
Working Papers 5300
Webcasts added to the commercials section 5097
How much confidence can you place on a given principle when creating an advertisement? 5142
Revised page: Evaluating agencies and proposals 6286
New page added: Commentaries on Evidence-based Advertising 5249
Suggested Outline for an Evidence-based Advertising Proposal 6082
Updated lectures posted 5761
More print ads to illustrate the principles 4398
Adprin Audit: Revised Version 6470
More Commercials that comply or violate 7851
New Section: Videos Related to Persuasion Principles 5783
Multiple choice/ true-false questions improved 11356
Improved lecture slides on the Educational Materials page 5881

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