Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 2424
Recent Maintenance of 4221
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4322
Hyundai Super Bowl 2017 advertisement 1953
6 books that influence guru Robert Cialdini wants you to read 1530
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 3751
Award for J. Scott Armstrong 1627
AdPrin lectures updated 1752
A free version of the paper is now available 1954
Predicting the effectiveness of alternative advertisements 2125
“Persuasive Reports Checklist” available on 2204
Revised “Self-certification Report" posted 1520
Persuasive Reports Checklist updated 1642
Revisions on the Checklist for Advertising Proposals 1688
Free Internet Course on Advertising now available on 2305
Email Subscription added to this site 1882 still number one 1927
New Design for 1774
Suggestions function repaired 1817
Suggestions function down 1844
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1936
Alain Elkann's Interview of Scott Armstrong 1865
Important checklists listed on the top menu bar 1718
Tools and Techniques Mastery Chart added 1808
Persuasion Principles Checklist for Creating Advertisements updated 1755
Persuasion Principles Audit Report: Sample Format updated 1816
Predictive Validity of Evidence-Based Persuasion Principles updated 1985
How to Select an Ad Agency: An Evidence-based Approach 1915
Dictionary repaired 2050
Software revision for “How to Select an Advertising Agency” 2197
New advertising course outline posted 2591
All 17 lectures on were revised 1927
“House Ad Project” added for classes or self-directed learners 2067
Persuasion Principles Checklist for Creating Advertisements introduced 2743
Why you should use checklists when you create advertisements 3361
Website Manager Announced 2458
The Gibberish papers: Evidence on the effects of clarity on persuasion 2337
Professor Armstrong's letter to John Wanamaker 2391
“AdPrin Audit” becomes “Persuasion Principles Audit” 2761
End-of-Chapter Questions added 2295
News: Are ads that follow evidence-based principles more effective? 2132
Test your Advertising I.Q fixed 2333
Broken Links Fixed 2864
Navigation Improved 2591
Commercial-a-day added to the main page. 3266
Links to all books listed on “Books on Advertising” 2818
New section added on “Essays” 2698
Advice to 2014 Super Bowl Advertisers 2380
AdPrin FAQ Updated 2718
All Lectures now Updated 2718
AdPrin Lectures Updated 2694
Happy New Year from 2501
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2537
Welcome to our re-launch! 2461
Weighted Persuasion Principles Audit available in major upgrade 2730
When does complex writing protect a person (or advertiser) with weak arguments? 2704
Searching for Sugar Man: Do nothing that distracts from a strong message. 2547
Upgrades to the page on Evaluating Ads 2328
Lectures on advertising research 2690
New Contributions 2851
Are ads that follow evidence-based principles more effective? 2883
Do mandatory disclosures help consumers? (Principle 7.13.1) 2661
Predicting which ads are more effective 3377
Report writer included on all versions of the AdPrin Audit 2192
Revised Lecture Slides 3685
Arrived in time for St. Patrick's Day 3130
Do mandatory disclaimers improve outcomes? 3373
Ads Illustrating Principles 3691
Corrections Page Added 3655
Revisions to the AdPrin Lectures completed 3149
Updated Course for 2012 3259
“New Contributions” replaces the Commentaries page 3619
AdPrin Audit - Report Writer 3547
AdPrin Audit has been updated 3158
Techniques for Advertising section has been revised. 3205
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3317
German translation available 3313
Google Ads removed from the AdPrin site 3266
The 2011 “Increase Diversity” Bake Sale 3580
AdPrin Audit updated again 3232
Revised instructions and self-training module for the AdPrin Audit 3447
106 exercises added to 4067
Lectures on Adprin 2958
All of the lecture slides have been updated 3951
New Still Ads Posted 4318
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6369
Looking for webcasts 4943
Working Papers 5241
Webcasts added to the commercials section 5041
How much confidence can you place on a given principle when creating an advertisement? 5086
Revised page: Evaluating agencies and proposals 6231
New page added: Commentaries on Evidence-based Advertising 5193
Suggested Outline for an Evidence-based Advertising Proposal 6030
Updated lectures posted 5706
More print ads to illustrate the principles 4342
Adprin Audit: Revised Version 6413
More Commercials that comply or violate 7795
New Section: Videos Related to Persuasion Principles 5726
Multiple choice/ true-false questions improved 11299
Improved lecture slides on the Educational Materials page 5822

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