Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 2276
Recent Maintenance of 4140
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4282
Hyundai Super Bowl 2017 advertisement 1917
6 books that influence guru Robert Cialdini wants you to read 1470
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 3582
Award for J. Scott Armstrong 1585
AdPrin lectures updated 1712
A free version of the paper is now available 1906
Predicting the effectiveness of alternative advertisements 2083
“Persuasive Reports Checklist” available on 2166
Revised “Self-certification Report" posted 1482
Persuasive Reports Checklist updated 1600
Revisions on the Checklist for Advertising Proposals 1653
Free Internet Course on Advertising now available on 2265
Email Subscription added to this site 1848 still number one 1883
New Design for 1736
Suggestions function repaired 1779
Suggestions function down 1805
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1898
Alain Elkann's Interview of Scott Armstrong 1829
Important checklists listed on the top menu bar 1678
Tools and Techniques Mastery Chart added 1766
Persuasion Principles Checklist for Creating Advertisements updated 1719
Persuasion Principles Audit Report: Sample Format updated 1782
Predictive Validity of Evidence-Based Persuasion Principles updated 1942
How to Select an Ad Agency: An Evidence-based Approach 1878
Dictionary repaired 2017
Software revision for “How to Select an Advertising Agency” 2155
New advertising course outline posted 2534
All 17 lectures on were revised 1888
“House Ad Project” added for classes or self-directed learners 2029
Persuasion Principles Checklist for Creating Advertisements introduced 2700
Why you should use checklists when you create advertisements 3303
Website Manager Announced 2417
The Gibberish papers: Evidence on the effects of clarity on persuasion 2301
Professor Armstrong's letter to John Wanamaker 2355
“AdPrin Audit” becomes “Persuasion Principles Audit” 2722
End-of-Chapter Questions added 2260
News: Are ads that follow evidence-based principles more effective? 2098
Test your Advertising I.Q fixed 2295
Broken Links Fixed 2820
Navigation Improved 2553
Commercial-a-day added to the main page. 3232
Links to all books listed on “Books on Advertising” 2781
New section added on “Essays” 2660
Advice to 2014 Super Bowl Advertisers 2346
AdPrin FAQ Updated 2677
All Lectures now Updated 2676
AdPrin Lectures Updated 2659
Happy New Year from 2467
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2504
Welcome to our re-launch! 2424
Weighted Persuasion Principles Audit available in major upgrade 2697
When does complex writing protect a person (or advertiser) with weak arguments? 2668
Searching for Sugar Man: Do nothing that distracts from a strong message. 2515
Upgrades to the page on Evaluating Ads 2296
Lectures on advertising research 2651
New Contributions 2816
Are ads that follow evidence-based principles more effective? 2852
Do mandatory disclosures help consumers? (Principle 7.13.1) 2626
Predicting which ads are more effective 3341
Report writer included on all versions of the AdPrin Audit 2158
Revised Lecture Slides 3648
Arrived in time for St. Patrick's Day 3098
Do mandatory disclaimers improve outcomes? 3337
Ads Illustrating Principles 3655
Corrections Page Added 3617
Revisions to the AdPrin Lectures completed 3114
Updated Course for 2012 3225
“New Contributions” replaces the Commentaries page 3584
AdPrin Audit - Report Writer 3514
AdPrin Audit has been updated 3121
Techniques for Advertising section has been revised. 3171
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3287
German translation available 3278
Google Ads removed from the AdPrin site 3232
The 2011 “Increase Diversity” Bake Sale 3545
AdPrin Audit updated again 3200
Revised instructions and self-training module for the AdPrin Audit 3415
106 exercises added to 4034
Lectures on Adprin 2917
All of the lecture slides have been updated 3917
New Still Ads Posted 4282
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6331
Looking for webcasts 4908
Working Papers 5207
Webcasts added to the commercials section 5006
How much confidence can you place on a given principle when creating an advertisement? 5055
Revised page: Evaluating agencies and proposals 6192
New page added: Commentaries on Evidence-based Advertising 5160
Suggested Outline for an Evidence-based Advertising Proposal 5999
Updated lectures posted 5672
More print ads to illustrate the principles 4310
Adprin Audit: Revised Version 6383
More Commercials that comply or violate 7761
New Section: Videos Related to Persuasion Principles 5691
Multiple choice/ true-false questions improved 11263
Improved lecture slides on the Educational Materials page 5790

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