Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 1419
Recent Maintenance of 3442
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4050
Hyundai Super Bowl 2017 advertisement 1716
6 books that influence guru Robert Cialdini wants you to read 1217
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2715
Award for J. Scott Armstrong 1357
AdPrin lectures updated 1498
A free version of the paper is now available 1626
Predicting the effectiveness of alternative advertisements 1867
“Persuasive Reports Checklist” available on 1956
Revised “Self-certification Report" posted 1286
Persuasive Reports Checklist updated 1387
Revisions on the Checklist for Advertising Proposals 1454
Free Internet Course on Advertising now available on 2041
Email Subscription added to this site 1620 still number one 1654
New Design for 1530
Suggestions function repaired 1585
Suggestions function down 1593
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1669
Alain Elkann's Interview of Scott Armstrong 1622
Important checklists listed on the top menu bar 1481
Tools and Techniques Mastery Chart added 1576
Persuasion Principles Checklist for Creating Advertisements updated 1553
Persuasion Principles Audit Report: Sample Format updated 1583
Predictive Validity of Evidence-Based Persuasion Principles updated 1740
How to Select an Ad Agency: An Evidence-based Approach 1687
Dictionary repaired 1794
Software revision for “How to Select an Advertising Agency” 1950
New advertising course outline posted 2317
All 17 lectures on were revised 1691
“House Ad Project” added for classes or self-directed learners 1817
Persuasion Principles Checklist for Creating Advertisements introduced 2464
Why you should use checklists when you create advertisements 2996
Website Manager Announced 2168
The Gibberish papers: Evidence on the effects of clarity on persuasion 2081
Professor Armstrong's letter to John Wanamaker 2145
“AdPrin Audit” becomes “Persuasion Principles Audit” 2481
End-of-Chapter Questions added 2070
News: Are ads that follow evidence-based principles more effective? 1892
Test your Advertising I.Q fixed 2093
Broken Links Fixed 2607
Navigation Improved 2334
Commercial-a-day added to the main page. 3035
Links to all books listed on “Books on Advertising” 2587
New section added on “Essays” 2433
Advice to 2014 Super Bowl Advertisers 2142
AdPrin FAQ Updated 2443
All Lectures now Updated 2463
AdPrin Lectures Updated 2458
Happy New Year from 2295
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2334
Welcome to our re-launch! 2231
Weighted Persuasion Principles Audit available in major upgrade 2512
When does complex writing protect a person (or advertiser) with weak arguments? 2459
Searching for Sugar Man: Do nothing that distracts from a strong message. 2362
Upgrades to the page on Evaluating Ads 2142
Lectures on advertising research 2485
New Contributions 2620
Are ads that follow evidence-based principles more effective? 2689
Do mandatory disclosures help consumers? (Principle 7.13.1) 2448
Predicting which ads are more effective 3174
Report writer included on all versions of the AdPrin Audit 1981
Revised Lecture Slides 3469
Arrived in time for St. Patrick's Day 2920
Do mandatory disclaimers improve outcomes? 3150
Ads Illustrating Principles 3468
Corrections Page Added 3418
Revisions to the AdPrin Lectures completed 2941
Updated Course for 2012 3053
“New Contributions” replaces the Commentaries page 3384
AdPrin Audit - Report Writer 3324
AdPrin Audit has been updated 2935
Techniques for Advertising section has been revised. 3003
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3114
German translation available 3094
Google Ads removed from the AdPrin site 3036
The 2011 “Increase Diversity” Bake Sale 3356
AdPrin Audit updated again 3000
Revised instructions and self-training module for the AdPrin Audit 3264
106 exercises added to 3837
Lectures on Adprin 2735
All of the lecture slides have been updated 3731
New Still Ads Posted 4111
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6153
Looking for webcasts 4685
Working Papers 4990
Webcasts added to the commercials section 4815
How much confidence can you place on a given principle when creating an advertisement? 4848
Revised page: Evaluating agencies and proposals 5982
New page added: Commentaries on Evidence-based Advertising 4957
Suggested Outline for an Evidence-based Advertising Proposal 5774
Updated lectures posted 5468
More print ads to illustrate the principles 4111
Adprin Audit: Revised Version 6152
More Commercials that comply or violate 7571
New Section: Videos Related to Persuasion Principles 5487
Multiple choice/ true-false questions improved 11064
Improved lecture slides on the Educational Materials page 5584

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