Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 1659
Recent Maintenance of 3632
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4120
Hyundai Super Bowl 2017 advertisement 1772
6 books that influence guru Robert Cialdini wants you to read 1275
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 2924
Award for J. Scott Armstrong 1416
AdPrin lectures updated 1550
A free version of the paper is now available 1704
Predicting the effectiveness of alternative advertisements 1916
“Persuasive Reports Checklist” available on 2017
Revised “Self-certification Report" posted 1329
Persuasive Reports Checklist updated 1430
Revisions on the Checklist for Advertising Proposals 1508
Free Internet Course on Advertising now available on 2094
Email Subscription added to this site 1680 still number one 1709
New Design for 1576
Suggestions function repaired 1632
Suggestions function down 1635
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1724
Alain Elkann's Interview of Scott Armstrong 1672
Important checklists listed on the top menu bar 1527
Tools and Techniques Mastery Chart added 1623
Persuasion Principles Checklist for Creating Advertisements updated 1584
Persuasion Principles Audit Report: Sample Format updated 1633
Predictive Validity of Evidence-Based Persuasion Principles updated 1783
How to Select an Ad Agency: An Evidence-based Approach 1735
Dictionary repaired 1858
Software revision for “How to Select an Advertising Agency” 2001
New advertising course outline posted 2368
All 17 lectures on were revised 1735
“House Ad Project” added for classes or self-directed learners 1869
Persuasion Principles Checklist for Creating Advertisements introduced 2525
Why you should use checklists when you create advertisements 3079
Website Manager Announced 2238
The Gibberish papers: Evidence on the effects of clarity on persuasion 2146
Professor Armstrong's letter to John Wanamaker 2196
“AdPrin Audit” becomes “Persuasion Principles Audit” 2552
End-of-Chapter Questions added 2115
News: Are ads that follow evidence-based principles more effective? 1947
Test your Advertising I.Q fixed 2158
Broken Links Fixed 2655
Navigation Improved 2388
Commercial-a-day added to the main page. 3097
Links to all books listed on “Books on Advertising” 2631
New section added on “Essays” 2495
Advice to 2014 Super Bowl Advertisers 2189
AdPrin FAQ Updated 2495
All Lectures now Updated 2518
AdPrin Lectures Updated 2510
Happy New Year from 2333
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2378
Welcome to our re-launch! 2279
Weighted Persuasion Principles Audit available in major upgrade 2553
When does complex writing protect a person (or advertiser) with weak arguments? 2510
Searching for Sugar Man: Do nothing that distracts from a strong message. 2397
Upgrades to the page on Evaluating Ads 2178
Lectures on advertising research 2523
New Contributions 2666
Are ads that follow evidence-based principles more effective? 2727
Do mandatory disclosures help consumers? (Principle 7.13.1) 2485
Predicting which ads are more effective 3213
Report writer included on all versions of the AdPrin Audit 2018
Revised Lecture Slides 3509
Arrived in time for St. Patrick's Day 2964
Do mandatory disclaimers improve outcomes? 3205
Ads Illustrating Principles 3512
Corrections Page Added 3461
Revisions to the AdPrin Lectures completed 2986
Updated Course for 2012 3090
“New Contributions” replaces the Commentaries page 3419
AdPrin Audit - Report Writer 3361
AdPrin Audit has been updated 2970
Techniques for Advertising section has been revised. 3045
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3149
German translation available 3127
Google Ads removed from the AdPrin site 3075
The 2011 “Increase Diversity” Bake Sale 3399
AdPrin Audit updated again 3047
Revised instructions and self-training module for the AdPrin Audit 3292
106 exercises added to 3878
Lectures on Adprin 2774
All of the lecture slides have been updated 3771
New Still Ads Posted 4160
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6201
Looking for webcasts 4753
Working Papers 5055
Webcasts added to the commercials section 4866
How much confidence can you place on a given principle when creating an advertisement? 4910
Revised page: Evaluating agencies and proposals 6033
New page added: Commentaries on Evidence-based Advertising 5019
Suggested Outline for an Evidence-based Advertising Proposal 5838
Updated lectures posted 5525
More print ads to illustrate the principles 4176
Adprin Audit: Revised Version 6220
More Commercials that comply or violate 7631
New Section: Videos Related to Persuasion Principles 5548
Multiple choice/ true-false questions improved 11127
Improved lecture slides on the Educational Materials page 5645

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