Advertising Principles - Evidence-based principles
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Persuasive advertising is welcomed in China 2138
Recent Maintenance of 3999
Should Super Bowl Ads Emphasize their Brands—and follow other evidence-based principles? 4239
Hyundai Super Bowl 2017 advertisement 1879
6 books that influence guru Robert Cialdini wants you to read 1392
The Chinese edition of Persuasive Advertising: Evidence-based Principles has been published 3407
Award for J. Scott Armstrong 1530
AdPrin lectures updated 1659
A free version of the paper is now available 1843
Predicting the effectiveness of alternative advertisements 2027
“Persuasive Reports Checklist” available on 2123
Revised “Self-certification Report" posted 1423
Persuasive Reports Checklist updated 1531
Revisions on the Checklist for Advertising Proposals 1614
Free Internet Course on Advertising now available on 2218
Email Subscription added to this site 1802 still number one 1818
New Design for 1677
Suggestions function repaired 1741
Suggestions function down 1743
When Big Companies Sponsor Stuff, Does It Work? - New York Magazine 1831
Alain Elkann's Interview of Scott Armstrong 1789
Important checklists listed on the top menu bar 1636
Tools and Techniques Mastery Chart added 1711
Persuasion Principles Checklist for Creating Advertisements updated 1681
Persuasion Principles Audit Report: Sample Format updated 1743
Predictive Validity of Evidence-Based Persuasion Principles updated 1890
How to Select an Ad Agency: An Evidence-based Approach 1831
Dictionary repaired 1975
Software revision for “How to Select an Advertising Agency” 2108
New advertising course outline posted 2483
All 17 lectures on were revised 1842
“House Ad Project” added for classes or self-directed learners 1975
Persuasion Principles Checklist for Creating Advertisements introduced 2649
Why you should use checklists when you create advertisements 3231
Website Manager Announced 2364
The Gibberish papers: Evidence on the effects of clarity on persuasion 2255
Professor Armstrong's letter to John Wanamaker 2305
“AdPrin Audit” becomes “Persuasion Principles Audit” 2679
End-of-Chapter Questions added 2215
News: Are ads that follow evidence-based principles more effective? 2046
Test your Advertising I.Q fixed 2256
Broken Links Fixed 2763
Navigation Improved 2501
Commercial-a-day added to the main page. 3193
Links to all books listed on “Books on Advertising” 2731
New section added on “Essays” 2618
Advice to 2014 Super Bowl Advertisers 2302
AdPrin FAQ Updated 2615
All Lectures now Updated 2626
AdPrin Lectures Updated 2620
Happy New Year from 2426
Evidence on the Effects of Mandatory Disclaimers in Advertising was published 2464
Welcome to our re-launch! 2372
Weighted Persuasion Principles Audit available in major upgrade 2655
When does complex writing protect a person (or advertiser) with weak arguments? 2625
Searching for Sugar Man: Do nothing that distracts from a strong message. 2479
Upgrades to the page on Evaluating Ads 2261
Lectures on advertising research 2612
New Contributions 2767
Are ads that follow evidence-based principles more effective? 2816
Do mandatory disclosures help consumers? (Principle 7.13.1) 2581
Predicting which ads are more effective 3303
Report writer included on all versions of the AdPrin Audit 2098
Revised Lecture Slides 3605
Arrived in time for St. Patrick's Day 3059
Do mandatory disclaimers improve outcomes? 3298
Ads Illustrating Principles 3610
Corrections Page Added 3564
Revisions to the AdPrin Lectures completed 3076
Updated Course for 2012 3181
“New Contributions” replaces the Commentaries page 3505
AdPrin Audit - Report Writer 3461
AdPrin Audit has been updated 3064
Techniques for Advertising section has been revised. 3126
Persuasive Advertising a Finalist for 2011 Best Books in Marketing 3235
German translation available 3219
Google Ads removed from the AdPrin site 3174
The 2011 “Increase Diversity” Bake Sale 3490
AdPrin Audit updated again 3144
Revised instructions and self-training module for the AdPrin Audit 3381
106 exercises added to 3991
Lectures on Adprin 2874
All of the lecture slides have been updated 3862
New Still Ads Posted 4247
Armstrong’s Index revised in new AdPrin Audit (Beta R2 Version) 6293
Looking for webcasts 4855
Working Papers 5164
Webcasts added to the commercials section 4965
How much confidence can you place on a given principle when creating an advertisement? 5017
Revised page: Evaluating agencies and proposals 6137
New page added: Commentaries on Evidence-based Advertising 5111
Suggested Outline for an Evidence-based Advertising Proposal 5949
Updated lectures posted 5631
More print ads to illustrate the principles 4272
Adprin Audit: Revised Version 6327
More Commercials that comply or violate 7725
New Section: Videos Related to Persuasion Principles 5647
Multiple choice/ true-false questions improved 11223
Improved lecture slides on the Educational Materials page 5738

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