Advertising Principles - Evidence-based principles

More Commercials that comply or violate

Thanks largely to your suggestions we continue to add commercials to the site.


The latest group of ads includes 11 commercials and an 11-part coffee Glossary Link campaign (see principle 2.5.1). They address five principles for which we had no prior examples. Of particular interest, see the “Volkswagen Fun Theory (Escalators)” under Principle 4.2.1. Among the classics are the “Daisy” ad from the Johnson-Goldwater presidential election (Principle 3.5.1) and the British Coal ad (Principle 8.6.1). Two amazing product demonstrations are shown for Principle 6.1.1 (one for Timex and one for insulation).

Please continue to send commercials to Scott Armstrong.{sendtofriend}


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.