Advertising Principles - Evidence-based principles

More print ads to illustrate the principles

The number of examples of print ads that comply with or violate the principles has been expanded from 24 to 72. In addition, commentary has been provided for the ads, old and new. As can be seen, early advertisers developed many of the basic actions for persuasive advertising. The ads listed by principle. Venu Amar helped in these revisions.

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