Advertising Principles - Evidence-based principles

How much confidence can you place on a given principle when creating an advertisement?

When creating ads, consider how much evidence there is to support a given principle. If there is substantial evidence, it is especially worthy of consideration and it is important to avoid violations. If the evidence is weak, you might be willing to ignore that principle. A new spreadsheet on the “Creating Ads” page summarizes the evidence.{sendtofriend}

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