Advertising Principles - Evidence-based principles

Lectures on Adprin

All of the lecture slides have been updated. There is a substantial increase in the number of still ads, commercials, and webcasts as examples. In addition, improvements have been made in the writing and videos have been added to explain a few of the principles. The lectures are available in PPT and in PPTX. Please continue to send suggestions on how they can how made more useful to you.

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