Advertising Principles - Evidence-based principles

Ads Illustrating Principles

The commercials and still ads sections keep growing, so they are now on a separate page called “Ads Illustrating Principles.” It is located just under the “Creating Ads” page, consistent with Ogilvy’s advice that it is often useful to Glossary Link copy good ideas from other ads. It includes new entries such as the Berkeley Bake Sale and the Global Warming organization’s “No Pressure” provocation commercials, along with print ads.




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