Advertising Principles - Evidence-based principles

“New Contributions” replaces the Commentaries page

The commentaries page has been reorganized to put the new evidence at the top of the page. The papers are tied directly to principles, such as the new working paper Evidence on the Effects of Mandatory Disclaimers in Advertising for principle 7.13.1. This is followed by New Papers of a more general nature, such as the recently published “Evidence-based Advertising.” The last section provides journal reviews of Persuasive Advertising. Please send information to be added to this page.

© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.