Advertising Principles - Evidence-based principles

Happy New Year from

Our new site has survived the malware issue, and traffic has surged to its highest level. In late December of 2012, the site passed the one million mark in visits. We plan many new improvements. We welcome your suggestions. In addition, please purchase a Glossary Link copy of Persuasive Advertising; to date, all of the royalties have gone toward the site.

Scott and Kesten

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