Advertising Principles - Evidence-based principles

Website Manager Announced

Rui Du (Jessie) is now Website Manager of the site. Her understanding of the Persuasion Principles will be a great help to the team. Over the past two years she has been developing software for including the Persuasion Principles Audit. Rui is also a co-author of Predictive validity of Evidence-based Persuasion Principles. Contact her at:

Rui holds a masters degree in Intercultural Communication from the University of Pennsylvania in 2011. Her research experience includes working at the Marketing Department in Wharton School and Penn Psychiatry. In addition, she worked in the field of digital marketing, market research, product marketing and Marcomm for the Marketing Department at Microsoft and Sony.

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