Advertising Principles - Evidence-based principles

New advertising course outline posted

Much time was spent over the summer to develop an improved course outline for advertising (28 sessions of 80 minutes). It is in Word so Instructors can modify it for their own use. Self-learners can use it at their own pace. For an average learner, the course should take 126 hours. Self-learners can do exactly the same course as students at the Wharton School–at no cost. Research has shown that distance learning is at least as effective as in-residence learning

J. Scott Armstrong




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