Advertising Principles - Evidence-based principles

Persuasion Principles Checklist for Creating Advertisements updated

We have updated the Persuasion Principles Checklist for creating ads. The instructions were put into a separate pdf file for easy reference. The clarity of the checklist was also improved by dividing the instructions into more specific steps, improving the data presentation and by clarifying the explanations. Download here.


© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.