Advertising Principles - Evidence-based principles

Important checklists listed on the top menu bar

We have re-designed the homepage. The primary change is to provide quick access to the most frequently used checklists (and software) listed horizontally on the top menu bar. We believe that these “evidence-based checklists” provide the most effective way to use the research findings on persuasion. (For evidence on the effectiveness of checklists, see Why you should use checklists when you create advertisements.)

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