Advertising Principles - Evidence-based principles

Free Internet Course on Advertising now available on

The syllabus is adapted from that used by Professor specified, you should be better able to design and evaluate persuasive advertising campaigns than would most practitioners with many years of experience. The reason is that this course uses evidence-based principles. For proof, see  here.  

Currently the course offers “Self-Certification.” This is expected to be convincing for reasons described in the Syllabus. The course does not offer guidance from an instructor. However, please send suggestions that would improve the course or website to the site manager, Rui Du. For more details go to the syllabus.


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