Advertising Principles - Evidence-based principles

Persuasive Reports Checklist updated

The Persuasive Reports Checklist on the top menu bar has been updated. It provides a Persuasive Reports Index (PRI) that is located here. In addition, the following features were added:


  1. One–click access to the checklist.
  2. A more informative “Introduction” page.
  3. A simplified design with only one page for written reports and one for oral reports. 
  4. One additional guideline for the Written report and two more for the Oral report.
  5. Added information on some guidelines.
  6. Added a column for “suggestions.”

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