Advertising Principles - Evidence-based principles

Award for J. Scott Armstrong

A new award was established by the Global Alliance of Marketing and Management Associations to recognize Scott Armstrong’s contributions to marketing. It is called the “Armstrong Brilliance in Research in Marketing Award”. 

Scott was invited to present the inaugural lecture in Hong Kong on July 22, 2016. His talk was “Improving Marketing Science: Problems and Solutions”. It summarizes his “research on scientific research,” an area that has fascinated him since 1970.   


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