Advertising Principles - Evidence-based principles

Recent Maintenance of

We have fixed a technical glitch with our Daily Commercials on the home page. Now the Daily Commercials can play on all major browsers and mobiles as well. Also, we updated the commercials that illustrate advertising principles. Now for each principle, you can watch an example of an ad either complies or violates that advertising principle. The Free Internet Course on the right side of the homepage has also been updated with more up-to-date information. This is the course that Professor Armstrong has taught at the Wharton School since 1998.

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