Advertising Principles - Evidence-based principles

Persuasive advertising is welcomed in China

Persuasive advertising: Evidence-based Principles was published in Chinese in 2016. It has had a favorable reception. As of early January 2019, there have been 364 reviews by readers on Dangdang (similar to Amazon); Of these 363 were “Excellent.”
In contrast, while all of the ratings of the book on Amazon were also at the highest level, there were only 11 reviews by readers. This says a lot about the quality of the translation. Might it be better than the original?

View on Amazon China:

View on

© Copyright J. Scott Armstrong and Kesten C. Green. All rights are reserved.
Web Design by Zoe Communications Ltd.